Q4 2023 Performance Overview: Top Drawing & Coloring Apps in Australia

In Q4 of 2023, the drawing and coloring app category saw a mix of performances among the top applications in Australia, as reported by Sensor Tower. Here's a closer look at how each app fared during this period.

My Coloring Book experienced a significant spike in downloads, jumping from a few to over 41K in early November, before gradually declining to around 1.5K by the year's end. Its weekly active users mirrored this pattern, soaring to a peak of over 56K and then steadily decreasing to 21K. Revenue figures only appeared mid-quarter, ranging modestly from $3 to $17.

X-Flow's Happy Color® Art Coloring Book maintained a steady revenue stream throughout the quarter, with weekly earnings fluctuating between $448 and $630. Downloads saw a late-quarter surge, climbing from around 5K to over 8.5K. Weekly active users remained robust, starting at 68K and reaching up to 66K in the final week.

Color by Number：Coloring Games from Wildlife Inc showed consistent revenue, with a slight uptick in December, ending at $6.7K. The app witnessed a download uptick in the last two weeks of December, reaching 8.5K. Active users showed a positive trend towards the end of the quarter, growing from around 24K to over 32K.

Crazy Labs' Phone Case DIY presented a mixed revenue picture, with numbers ranging from $9 to $43. Downloads peaked at the beginning and end of the quarter, with notable spikes to 8.6K. The weekly active users concluded the quarter on a high note, increasing from 20K to over 28K.

Lastly, Crazy Labs' Drawing Carnival, a newer entrant, showed no revenue but downloads and weekly active users both ended the quarter higher than they started. Downloads climbed from 2K to over 4K, while active users increased from around 7.8K to over 10K.

For more insights and detailed analytics, Sensor Tower's platform offers a comprehensive look at the app marketplace.